×
From an ad
to a paid course.
A case study of our work with Kateřina Dymaszová — ads, calls, events and content under one roof.
Marketing agency · Ostrava & Opava
We bring you
We bring you
customers.
Ads, calls, meetings and video under one roof — for companies in Ostrava, Opava and across Czechia. We work for results, not for hours.
DOSTAL · Current numbers
4
Active clients
Right now
21
Meetings a week
2,2M
Video views
98%
On time
Trust & Network
We're a member
→
Our system
How we bring
How we bring
you customers.
The whole process from ad to signature — or just the part you need. Click a step to see exactly what happens in it.
01
Ads
We build and launch advertising tailored to your business.
Video ads
We shoot it, edit it and run it. The strongest format for services and products alike.
Static creative
Graphics and copy that speak the customer's language. We always test several versions.
Organic content
Reels and posts that keep your audience warm between campaigns.
Targeting and budget
The budget stays yours. Setup, targeting and day-to-day management are on us.
02
Response
Interested people reach out themselves — by form, message or phone.
A form that fits
We only ask what you really need to know. Nothing that scares people off.
Everything in one place
Every contact lands in one overview. Nothing gets lost in the comments.
Speed
A lead is warmest in the first hours. The whole process is built around that.
03
Qualification
We call every lead and check whether they make sense for you.
We do the calling
You never have to pick up the phone or answer messages. That is what we are here for.
Need, budget, timing
We check what the person wants and when. You know who you are meeting before you meet them.
Time-wasters filtered out
We never send you pointless meetings. We optimise your time, not a statistic.
04
Handover
We hand you a finished lead or a booked meeting.
A contact with notes
What they want, when they want it and where we left off. You pick it up halfway.
A meeting in your calendar
If you want, we book straight into your calendar.
Reporting
How many people came in, how many qualified and what it cost. No magic.
05
The deal
If you want, we take the deal all the way to signature.
We negotiate for you
We run the meeting and the negotiation under your brand.
Commission model
You pay from a closed deal, not for hours worked.
You just sign
We hand over a finished agreement. You only deal with what you do best.
You do not have to take it all
We can run the whole process, or a single step — just the ads, or just calling the leads. We start where it hurts most.
Case studies
What we've
What we've
done.
The brief, what we did and what came out of it. No empty quotes, just work.
Do It (Kateřina Dymaszová)
Online coaching and wellness weekends. We run the ads, call and book leads through Calendly, and shoot both content and events.
×
From an ad
DOSTAL.
Who Do It is
Kateřina Dymaszová runs online coaching and hosts wellness weekends. She sells courses, programmes and memberships — and all of it depends on how many people get on a call with her.
Online coaching
Programmes and courses run remotely.
Wellness weekends
Weekend events for her clients.
Membership
Long-term work with a community.
Selling on a call
The personal call closes it, not a checkout.
DOSTAL.
What she came to us with
- Ads alone weren't enough — people reached out, but nobody had time to call them back.
- Leads went cold before the call ever happened.
- Content and events were shot in bursts, with no system and no output for social.
DOSTAL.
What we do for Do It
Four parts that feed into each other. Kateřina handles the coaching, the rest runs on us.
Ads
Creative and targeting aimed at people dealing with what Kateřina teaches.
Calls
We qualify every lead and book the slot through Calendly.
Events
Full video output from the wellness weekends.
Content
Regular reels and posts that keep the orders coming.
DOSTAL.
How it runs for Kateřina
Five steps that repeat every week. The first four are on us, the last one is on her.
1
Ads
Creative and targeting aimed at the right audience.
2
Lead
The lead fills in the form or writes in.
3
Call
We call, qualify and find out what they need.
4
Booking
The slot goes straight into the calendar via Calendly.
5
The sale
Kateřina takes it from there, with a warm call.
we handle thisyour side
DOSTAL.
Ads
We work on the ads together — creative and targeting aimed at women dealing with exactly what Kateřina teaches. Leads from the ads land straight with us, not in an inbox nobody opens for a week.
- Video and static creative, with variants tested continuously.
- The form only asks what we need for the call.
- Every contact shows up in one place.
DOSTAL.
Calls and Calendly booking
We call every lead. We find out what they're dealing with and whether it makes sense, then book them straight into Kateřina's calendar through Calendly. They get the confirmation by email and she has the call in her calendar — including who she's talking to and why.
Ads→Contact→Our call→Calendly→Email confirmation
What it looks like in practice
Every lead from the ads gets a row in our overview — when we called, what they need and how the call went. The colour shows at a glance where a meeting is booked and where there is no point pushing.
meeting booked
waiting for a reply
in progress
not interested
The preview is deliberately blurred — the client's contacts stay private.
DOSTAL.
Wellness weekends
We're with her for the whole weekend. We don't leave with a few shots — we leave with material that keeps her social media alive for months.
Aftermovie
An edit that sells the next date.
Interviews
Testimonials straight from the participants.
Social content
Reels and photos for the whole period after the event.
Photo
A photo library for the website and the ads.
DOSTAL.
Content that sells
Regular social content that isn't a one-off. It follows the same line as the ads, so anyone who responds knows what to expect — and part of the orders comes straight from it.
- Reels and edits from shoots and from events.
- Topics driven by what comes up on the calls.
- The content runs between campaigns too, so the audience never cools down.
DOSTAL.
What it does in numbers
3courses sold per month on average from the partnership
CZK 90,000+average monthly value of the courses sold
28+calls booked per week in the strongest periods
How long it took to pay for itself
The number that matters most in any partnership: when the first real deal came from a lead we brought in.
Day 0
Partnership starts
Ads go live, calls and booking are set up.
Day 42
First lead sold
The first closed deal from a contact that came through us.
Day 44
Second lead sold
Two days later, a second deal from the same process.
Day 44
2 months covered
Those two deals covered two months of the partnership. Everything after that is profit.
DOSTAL.
What Kateřina says
Recorded after one of the wellness weekends. She talks about what the partnership looks like from her side.
Kateřina DymaszováDo It
DOSTAL.
Where it goes from here
The partnership continues — ads, calls, events and content. Every month we look at the numbers and tune what makes the biggest difference.
I want this for my business
R&K Vlaky (and Spolek Vlárské dráhy)
A private rail operator with its own historic trains. For over a year we have covered their events across Czechia — photo, video and full post-production. Two sister organisations we work for at the same time.
×
From a train ride
to an event people talk about.
A case study of an ongoing partnership — full photo and video coverage of events across the country.
DOSTAL.
Who R&K Vlaky are
A private rail operator with its own historic and classic trains, running public trips with them. The events travel across the country — from Brno to Ostrava. R&K Vlaky and Spolek Vlárské dráhy are sister organisations — they run the events together and we cover both.
Their own fleet
Historic and classic train sets.
Public trips
Events for families and railway fans.
All of Czechia
Brno, Ostrava and other cities.
A strong community
People who keep talking about the events.
DOSTAL.
What they came to us with
- The events were great, but they ended with the people who were there.
- Photo and video happened in bursts, with no consistent line.
- They lacked content that sells the event on and pulls people in for the next date.
DOSTAL.
What we do for them
We come to the event and leave with all the material. All post-production happens in-house and the client receives finished, ready-to-publish output.
Event photos
Reportage plus shots for promotion.
Event video
The ride, the platform, the people, the details.
Post-production
Editing, colour and sound in-house.
Output that fits
Formats for social, not archive files.
DOSTAL.
How a single event runs
From agreeing the date to finished videos on social. In between, the client handles nothing.
1
Planning
We agree the date, the place and what they need from the event.
2
Filming
We're at the event the whole time — video and photos.
3
Editing
Post-production in-house, no waiting on freelancers.
4
Delivery
Finished output within 14 days of the event, usually within ten.
5
Publishing
You put the output on your own channels — the reach and the bookings are yours.
we handle thisyour side
DOSTAL.
Three videos from every event
One event usually produces three pieces, each aimed somewhere else.
Aftermovie
The whole event in one edit.
Vlog
An inside view from someone living it.
A detail piece
Like the moment the engine starts up.
Photo set
Photos for web, social and partners.
Interviews
Three interviews with people on site.
DOSTAL.
The UGC vlog
For the latest event we made a UGC vlog — we brought in a creator who lived the event and narrated it in her own words. The result feels like a tip from a friend, not an ad from a rail operator, and that is exactly why it works.
Event→Filming→Editing→Publishing→Reach
DOSTAL.
What it does in numbers
1 year+of ongoing work, and it is still running
10 000+views on every single video we have delivered
~80 000views in total across all the output
3–4events a year that we cover with them
The view counts
A look at the latest pieces we delivered for R&K. The numbers are public, nothing is dressed up.
Every video from an event lands in the thousands to tens of thousands of views.
DOSTAL.
What the client says
We recorded the testimonial right at the event, among the trains. No script — just what he said into the mic.
Event organiserR&K Vlaky & Spolek Vlárské dráhy
DOSTAL.
Where it goes from here
We show up whenever they have an event. The client is happy enough to have given us a video testimonial — and the next dates are already being planned.
I want video like this from my event
PneuRS (PNEUSERVIS RS)
A tyre service in Šenov near Ostrava. We replaced an outdated website with a custom one, shot original photos and set up the company online.
×
Old website gone.
An identity that fits.
A case study: a custom website, original photos and an online profile for a tyre service in Šenov near Ostrava.
DOSTAL.
Who PneuRS are
Roman runs a tyre service in Šenov near Ostrava. The craft and the customer base have held for years — but online, nobody knew the company existed.
Tyre service
Tyre changes, repairs and sales.
Šenov near Ostrava
Customers from Ostrava and the surrounding area.
Regulars
People who come back every season.
Weak presentation
A website that held the business back.
DOSTAL.
What he came to us with
- The website had not been updated in years and did not look trustworthy.
- There were no original photos — just generic images from the internet.
- Customers struggled to find the business and could not tell what it offered.
DOSTAL.
What we did
We met at the workshop, agreed the scope, and from that point everything ran through us. Roman only had to approve.
A shoot on site
The real workshop, the people and the work.
A custom website
Built for his business, not from a template.
Logo and identity
One consistent look across everything.
Google profile
So people searching the map find the business too.
DOSTAL.
How the website came together
From the first meeting to a live website in fourteen days. Roman only had to approve.
1
Meeting
We learn what the business does and who it needs.
2
Photo shoot
Original photos from the workshop.
3
Design
Structure, copy and look built for the trade.
4
Build
Previews until every detail fits.
5
Launch
Website, logo and Google profile go live.
6
Enquiries
Customers find you and call. That part is yours.
we handle thisyour side
DOSTAL.
Original photos instead of stock
We came to the workshop and shot the place, the people and the work. Visitors see exactly what they will find when they arrive — and that does more for trust than any copy.
DOSTAL.
A website built to fit
No template. Services, prices, contact and the route to booking, laid out the way it makes sense in his trade.
- A fast website without the filler nobody reads.
- Built for mobile, where most of the customers come from.
- Progress previews throughout the build, so every detail fits.
Why the site looks like this
A website is not a gallery. It has to grab attention and get people to book fast.
Everything on the first screen
What it does, where it is, since when. Two seconds.
A yellow call button
People book by phone. The button just dials.
A real photo of the workshop
The actual workshop, not stock. Instant trust.
Numbers instead of slogans
2008, six services, STK, ALU. No slogans.
DOSTAL.
The result
14 daysfrom the first agreement to a finished website
Originalphotos from the workshop instead of stock images
Findabilitywebsite, logo and Google Business Profile in one place
DOSTAL.
The site is live and we keep improving it
You can see the finished site at pneurs.cz. The work does not end at handover — we keep adding content and tuning what the numbers show.
Open pneurs.cz
Opava Chamber of Commerce (District Chamber of Commerce)
We are a chamber member and provide ongoing photo and video coverage of its events and meetings.
×
Chamber events,
properly documented.
An ongoing partnership: photo and video output from the events of the Opava District Chamber of Commerce.
DOSTAL.
Who the Opava Chamber is
The Opava District Chamber of Commerce brings together business owners from the region. It hosts meetings, conferences and events where companies from across the district come together.
Membership
Companies from Opava and the surrounding area.
Regular events
Meet-ups, conferences, general meetings.
We're a member
Not an outside supplier.
The region
Opava and the Moravian-Silesian Region.
DOSTAL.
What we do for the chamber
The chamber runs several larger events a year and we take the photo and video off their hands. It is not a volume job — it is how we give something back to the business community in the region.
Event photos
Reportage from meet-ups and conferences.
Video and edits
Short pieces for communication.
Meeting documentation
Material for the chamber archive.
Fast delivery
Output in days, not weeks.
DOSTAL.
How a chamber event runs
The chamber takes care of the programme, we make sure something remains from the event.
1
The event
We're on site from start to finish.
2
Photo and video
Reportage from the meeting plus the details.
3
Editing
Selection, post-production and one consistent look.
4
Delivery
Material for the website, social and the chamber archive.
5
Use
The chamber publishes and archives the output.
we handle thisyour side
DOSTAL.
Why we do it
Membership gives us more than jobs. We contribute to the regional business community, meet its members in person, and they see our work at their own events.
I want my event covered
CoolCamp (coolcamp.cz)
Camps and outdoor events. From a three-day camp we delivered a complete visual package — camera, gimbal, drone, microphones and all the post-production.
×
A three-day camp
in one aftermovie.
A case study: full production in the field and post-production in-house.
DOSTAL.
Who CoolCamp are
CoolCamp runs camps and outdoor events. The experience is powerful on site — the hard part is getting it across to people who were not there and have to decide about the next edition.
Camps
Multi-day events for kids and adults.
Outdoors
A programme outdoors, always moving.
Seasonality
Selling the next edition rests on content.
Community
Participants who keep coming back.
DOSTAL.
What they came to us with
- From a three-day camp they wanted one strong aftermovie.
- They needed content that sells the next edition.
- Everything had to be captured on site, in the field, with no second take.
DOSTAL.
What we brought
We arrived with a full kit so nothing had to be caught up later. Whatever is not captured in the moment is gone.
Camera and gimbal
Smooth shots even on the move.
Drone
Aerial shots of the whole site.
Microphones
Usable sound, not just pictures.
Photo
A photo library for the website and promotion.
DOSTAL.
How the camp ran
Three days of the event, one complete visual package. Everything had to be captured first time.
1
Preparation
The kit, the shooting plan and the key moments.
2
Filming
Three days in the field with camera, drone and sound.
3
Post-production
Editing, colour, sound and photo selection.
4
Delivery
Aftermovie, photo library and social content.
5
Next edition
You take the content out and sell the next date.
we handle thisyour side
DOSTAL.
Filming in the field
We filmed continuously throughout the event — the programme, the people, the reactions. We recorded sound on microphones, so we came back with usable statements from participants, not just nice pictures.
DOSTAL.
Post-production in-house
Editing, colour, sound and photo selection are all ours. The client does not get raw footage to deal with, but finished output ready to publish.
Filming→Selection→Editing→Colour and sound→Delivery
DOSTAL.
What the client got
150photos from the event — real moments, not posed portraits
Aftermovieplus reels for social media
2 roundsof revisions included, delivery date as agreed
DOSTAL.
What the client says
Recorded right at the camp. The event organiser talks about how the shoot and the output went.
Jakub ŠedýFun Camp
DOSTAL.
It continues
The aftermovie is heading to YouTube and the partnership continues at further events. The client has also given us a video testimonial.
I want my event coveredMore projects
B2B · Ads · Investments
Qualified customer generation
The brief
Generate leads for Aventra — an investment company focused on managed investments in non-standard properties. The focus is the quality of contacts, not just the count.
What we do
This isn't classic marketing, it's systematic generation of qualified customers. Our team hands Aventra a steady flow of qualified leads — so far we've earned the client CZK 5.21M.
5.21M
Earned for the client
✓
Ongoing partnership
B2B
Lead generation
Video · Training · 3 days
HO
Ostrava-Jih Fire Brigade
Three-day fire brigade training
The brief
Cover a three-day fire brigade training with complete video and photo material, following a media plan agreed in advance.
What we did
We delivered the media plan in full. Editing happened on site — fast delivery on time, and the result passed a million views.
3 days
Filming
1M+
Views
2×
Repeat work
Video · School · Repeat work
LG
Secondary school
A new identity for the school
The brief
The school needed better visual presentation — what sets it apart from other secondary schools had to be visible online too.
What we did
We shot presentation videos and reels for social media, designed a new logo and unified the school's Instagram and Facebook identity. A complete step up.
Reels
+ Logo · Identity
IG · FB
Social
3×
Repeat work
What clients say
Reviews from
Reviews from
clients.
“There were several benefits, but the biggest one: results in week one. Meetings started coming in straight away and the contacts were high quality.”
“Great cooperation, looking forward to the next one. Thanks from the whole MSK fire brigade — we came back to Tom a second time.”
“We were choosing at the last minute and came across Tom. Very happy — professional all the way, and the result beat our expectations.”
“Brilliant — great to see young talent. We came back again; the quality and the approach both fit.”
“We tried reels and a Gen Z video style on Instagram and we're happy. The sale closed in 14 days.”
About
Results are
Results are
our business card.
DOSTAL. is a team of people who do things properly — no empty promises, no pointless meetings. It is led by Tomáš Dostál, who has worked in the Netherlands and Switzerland and real results in sales representation and video production.
Every client gets our full attention. We don't spread ourselves across dozens of projects — we work with a selected group of companies and focus on making the partnership worth it for both sides. We're based between Opava and Ostrava, so we're happy to meet companies from the region in person — and we film all over Czechia.
Partner program
Refer us.
Earn up to 20 %.
Know a company that needs customers or video? Just introduce us. From every invoice the client then pays we send you a share — for as long as the partnership runs.
- 01
You know a company that needs customers or video
- 02
You ping us on WhatsApp, email or by phone
- 03
We have a short call and agree the terms
- 04
You introduce us — a contact or three sentences is enough
- 05
We run the deal from meeting to signature
- 06
You get up to 20% of every invoice they pay
Online · Open to new projects
@tomasdostalcf
Tomáš Dostál
CEO & Founder · DOSTAL
I'm building DOSTAL as a team that delivers results, not hours. I've worked in the Netherlands and Switzerland, and I run both the sales funnel and video production for clients across Czechia.
2
countries worked in
4
active clients
CZ
whole country
Let's
work together.
Phone+420 774 877 933
WhatsAppMessage on WhatsApp
Instagram@dostal.io
LinkedInDOSTAL.
Partner programRefer us and earn up to 20%
I reply within 24 hours.
I prefer a call or WhatsApp.